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The account will be led on a day-to-day basis in the US by Katherine Espinosa, Vice President, and in Europe, by Kate Brazier, Director, who joined The Romans from her role as Global Growth Director at Grayling in 2021. We're thrilled to hit the ground running with them and look forward to showing up with some sweet surprises for consumers, while generating the buzz Candy Crush deserves as one of the most beloved worldwide mobile game franchises being played today.' Their team is dynamic, bold and eager to work collaboratively to inject the brand back into the cultural zeitgeist. 'King is the exact type of client we're looking for as we continue our agency growth and we couldn't be more honored to have them select The Romans as their creative partner for the Candy Crush franchise. Sarah Jenkins, Partner at The Romans New York said, We want to disrupt the category in a distinctly Candy Crush Saga way, while celebrating our players.

We not only want to serve them by providing that on the platform, but IRL too, and that's what we plan on delivering with The Romans - high-impact initiatives at every turn. We're at a pivotal point with the brand turning 10 years old, and our consumers demanding more engagement and entertainment than ever. The response The Romans delivered showed they not only had a deep understanding of our audience, but they also knew how to reach new audiences around the world via high-impact creative campaigning. 'We were looking for a global agency with an implicit understanding of gaming, tech, and most importantly, culture. Of the appointment, Louise Ramsden, Brand Communications Lead at King said, The Romans will be responsible for the brand's consumer PR efforts, leading the charge on creative campaigns, events, stunts, and ongoing press office activities, with a focus on its key markets in the US and UK.

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